Staging a Promotion

December 2007
FoodService Director;12/15/2007, Vol. 20 Issue 12, p14
Trade Publication
The article presents information on how Aaron Weaver, general manager for Parkhurst Dining Services at Washington & Jefferson College, Washington, plans a special promotion to help drive sales, raise interest in campus dining and build meal participation. He relates that marketing plans are done six weeks out and print fliers and get them out three or four weeks before the event. Monthly marketing calendars are mailed out and are posted on the Web site too.


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