Automatic Heart and Automatic Mind: Nonconscious Affective and Cognitive Influences on Consumer Behavior

Maimaran, Michal; Wheeler, S. Christian
January 2007
Advances in Consumer Research;2007, Vol. 34, p583
Academic Journal
An overview of a scheduled session of presentations on nonconscious aspects of consumer behavior is presented. Part of a conference on consumer research, topics discussed are to include the impact of guilt and sadness on motivation, the influence of priming stimuli on cognition and the relationship between moods and self-improvement behavior.


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