Amazon Plays Loyalty Card In Kindle Launch

December 2007
Book Publishing Report;Dec2007, Vol. 32 Issue 12, p1
Trade Publication
The article reports that the November 19, 2007 launch of Amazon.com Inc.'s electronic-book (e-book) reading device was met with the kind of enthusiasm that only the U.S. high technology industry can muster. The launch came coincidentally on the same day the National Endowment for the Arts had released its study on declining youth reading habits.


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