Brushing the dust off long tail VOD titles

Bahlmann, Bruce
October 2007
CED;Oct2007, Vol. 33 Issue 10, p42
Trade Publication
The article discusses the video-on-demand (VOD) business in the U.S. It states that the industry is successful but it is beset with problems such as the growing number of denied requests, increases in support costs on managing aging systems, and rises in the cost of marketing titles. The author mentions that as VOD titles extend, there is a need to partition increasing numbers and provide enough search capabilities for title libraries.


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