You can make MONEY with VOD ads

Patterson, Traci
October 2007
CED;Oct2007, Vol. 33 Issue 10, p20
Trade Publication
The article discusses video-on-demand (VOD) advertising in the U.S. It states that cable operators have to contend with the negotiating business models and receiving premium VOD content. Advertisers and operators recognize the importance of the technology's large revenue. According to the author, viewers are demanding more titles, and operators are giving viewers on-demand choices and inserting pertinent advertisements in the VOD sessions.


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