From Butterflies to Cell Phones

Alleven, Monica
November 2007
Wireless Week;11/15/2007, Vol. 13 Issue 19, p20
Trade Publication
The article features the interferometric modulation (IMOD) low-power display technology from Qualcomm MEMS Technologies (QMT). The technology was initially conceived by Iridigm Display founder Mark Miles, who first noticed the phenomenon in nature. He observed that the microscopic structures on the wings of butterflies actually cause interference with light, thus producing the vibrant colors. It is noted that the technology can make it easier to view basic cellular telephone screens in bright light.


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