TITLE

Untitled

AUTHOR(S)
Ashford, Warwick
PUB. DATE
November 2007
SOURCE
Computer Weekly;11/20/2007, p109
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Tattershall Castle Group (TCG) has implemented a single database system for the 155 pubs and bars it runs across Great Britain to improve profitability using business intelligence. According to Robert George, finance director at TCG, it was important for companies to understand customer profiles and spending habits to increase profits. The WX2 database system from Kognitio combines data from TCG's electronic till points with data from the company's payroll, stock and purchasing systems to enable managers to analyse data using the Cognos 8 business intelligence tool.
ACCESSION #
27962760

 

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