Ashford, Warwick
November 2007
Computer Weekly;11/20/2007, p109
Trade Publication
The article reports that Tattershall Castle Group (TCG) has implemented a single database system for the 155 pubs and bars it runs across Great Britain to improve profitability using business intelligence. According to Robert George, finance director at TCG, it was important for companies to understand customer profiles and spending habits to increase profits. The WX2 database system from Kognitio combines data from TCG's electronic till points with data from the company's payroll, stock and purchasing systems to enable managers to analyse data using the Cognos 8 business intelligence tool.


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