TITLE

Along For the Ride

AUTHOR(S)
Leand, Judy
PUB. DATE
December 2007
SOURCE
SGB;Dec2007, Vol. 40 Issue 12, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses bicycle messenger bags and their impact on the sporting goods industry. The author states that the key drivers of the trend include consumer concern regarding the environment and rising fuel costs, coupled with the crossover trend of the bike/urban fashion market. Brands becoming popular in the market include Timbuk2 and Chrome.
ACCESSION #
27962066

 

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