TUNNEL VISION: Under Armour Opens Store

Griffin, Cara
December 2007
SGB;Dec2007, Vol. 40 Issue 12, p8
Trade Publication
The article discusses the Under Armour (UA) sporting clothes store in the Annapolis Mall in Westfield, Maryland. The exterior of the store is designed to make it look like a stadium complete with a tunnel entranceway. Executives at UA state that the store is targeted at core athletes who relate to the brand. Kevin Plank, chairman and chief executive officer (CEO) of UA, stated that they want the customer to feel like they are in an UA commercial.


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