TITLE

TUNNEL VISION: Under Armour Opens Store

AUTHOR(S)
Griffin, Cara
PUB. DATE
December 2007
SOURCE
SGB;Dec2007, Vol. 40 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the Under Armour (UA) sporting clothes store in the Annapolis Mall in Westfield, Maryland. The exterior of the store is designed to make it look like a stadium complete with a tunnel entranceway. Executives at UA state that the store is targeted at core athletes who relate to the brand. Kevin Plank, chairman and chief executive officer (CEO) of UA, stated that they want the customer to feel like they are in an UA commercial.
ACCESSION #
27962055

 

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