Columbia Hosts Winter Showcase Event

Leand, Judy
December 2007
SGB;Dec2007, Vol. 40 Issue 12, p6
Trade Publication
The article discusses the Columbia Sportswear Winter 2008 Product Preview held at the Oregon Convention Center in Portland, Oregon. The event took place in October 2007 and the company's goal was to offer an overview of the depth of the company and its brands. Tim Boyle, president and chief executive officer (CEO) of Columbia Sportswear, states that a key objective is to increase Columbia's visibility in the marketplace through an increase in ad spending.


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