An eye on the visitor profile

Acland, Holly
January 2000
Marketing Event;Jan2000, p33
Reports on the same stimuli on-stand graphics offer to visitors of trade shows and consumer events. Remarks from David Tarsh, sales director of HP:ICM; Actions taken by design agency Fitch; Focus of a graphics display; Views on a stand of Levi's. INSETS: Consumer show case study: Cosmopolitan;Trade show case study: The Health Store.


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