TITLE

Experience is key in report

PUB. DATE
January 2000
SOURCE
Marketing Event;Jan2000, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the result of a research by design agency Fitch and management consultancy Arthur Andersen on the demands of consumers for more experience for their money. Attitudes of consumers toward experience and brands of a firm; Remarks from Jasmine Montgomery, client director at Fitch.
ACCESSION #
2795528

 

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