TITLE

Spend share stays static

PUB. DATE
January 2000
SOURCE
Marketing Event;Jan2000, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with a research among senior marketers at the Marketing Forum 1999 which found that the proportion of marketing budget allocated to exhibitions and other events has remained static. Percent of the annual marketing budget spent on exhibitions; Number of delegates that expect to increase their budget in 2000.
ACCESSION #
2795526

 

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