Spend share stays static

January 2000
Marketing Event;Jan2000, p6
Deals with a research among senior marketers at the Marketing Forum 1999 which found that the proportion of marketing budget allocated to exhibitions and other events has remained static. Percent of the annual marketing budget spent on exhibitions; Number of delegates that expect to increase their budget in 2000.


Related Articles

  • How much should a company spend on marketing? Graham, John R. // American Salesman;Jun95, Vol. 40 Issue 6, p13 

    Discusses how to determine a company's marketing investment. Goals and objectives as dependent variables of the marketing strategy; Guidelines on how to create an effective marketing budget.

  • Kmet's Korner...Perspective on time-to-market. Kmetovicz, Ron // Electronic Design;10/23/97, Vol. 45 Issue 23, p80Q 

    Opinion. Examines how to improve marketing time by means of considering the design of the tools available for use. Reference to the use of a 1984 Ford Bronco II owned by the author's wife as a great tool; Information on the 50 percent decline in value of computers and software.

  • Trade shows: Turn your exhibitors manual into gold.  // Folio: The Magazine for Magazine Management;2/1/98, Vol. 27 Issue 2, p10 

    Talks about the profitability of trade shows. Comments from Jacqueline Tien, publisher Intertec Publishing; Reference to the Lighting Design International show; Advice for publishers from Tien.

  • ARE YOUR DISTRIBUTIONS COSTS TOO HIGH? Ryan, Brendan S. // Management Review;Apr68, Vol. 57 Issue 4, p64 

    Focuses on the management of marketing costs. Major sources of marketing costs; Steps in marketing costs analysis; Classification of marketing costs.

  • 9. COST OF MARKETING. Vaile, Roland S. // Journal of Marketing;Jan1943, Vol. 7 Issue 3, p271 

    An abstract of the article "Marketing Costs and Efficiency," by N. H. Engle is presented.

  • CORRECTION.  // University Business;Mar2008, Vol. 11 Issue 3, p22 

    A correction to the article "A Bite of the Textbook Pie" that was published in the February 2008 issue is presented.

  • Marketing spend grows but pace slows. Arnold, Matthew // Marketing (00253650);4/26/2001, p8 

    Reports the impact of marketing expenditure increase on a possible recession in Great Britain. Rate of the marketing budget growth; Budget setting and revisions; Continuation of client companies marketing support; Significance of maintaining brand equity to advertisers.

  • Pricing does not have to be complicated. Clift, Vicki // Marketing News;11/8/93, Vol. 27 Issue 23, p11 

    Discusses pricing techniques for entrepreneurs. Perspective of the customer; Pricing information for large-scale merchandising; Package rates for typical services; Market identification and supply.

  • Howard's way. Kemball, Howard // Hotel & Accommodation Management;Apr2012, Vol. 16 Issue 2, p27 

    The article provides an answer to a question of why do the operators total marketing costs keeps on increasing in the hotel industry.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics