Spend share stays static
- How much should a company spend on marketing? Graham, John R. // American Salesman;Jun95, Vol. 40 Issue 6, p13
Discusses how to determine a company's marketing investment. Goals and objectives as dependent variables of the marketing strategy; Guidelines on how to create an effective marketing budget.
- Kmet's Korner...Perspective on time-to-market. Kmetovicz, Ron // Electronic Design;10/23/97, Vol. 45 Issue 23, p80Q
Opinion. Examines how to improve marketing time by means of considering the design of the tools available for use. Reference to the use of a 1984 Ford Bronco II owned by the author's wife as a great tool; Information on the 50 percent decline in value of computers and software.
- Trade shows: Turn your exhibitors manual into gold. // Folio: The Magazine for Magazine Management;2/1/98, Vol. 27 Issue 2, p10
Talks about the profitability of trade shows. Comments from Jacqueline Tien, publisher Intertec Publishing; Reference to the Lighting Design International show; Advice for publishers from Tien.
- ARE YOUR DISTRIBUTIONS COSTS TOO HIGH? Ryan, Brendan S. // Management Review;Apr68, Vol. 57 Issue 4, p64
Focuses on the management of marketing costs. Major sources of marketing costs; Steps in marketing costs analysis; Classification of marketing costs.
- 9. COST OF MARKETING. Vaile, Roland S. // Journal of Marketing;Jan1943, Vol. 7 Issue 3, p271
An abstract of the article "Marketing Costs and Efficiency," by N. H. Engle is presented.
- CORRECTION. // University Business;Mar2008, Vol. 11 Issue 3, p22
A correction to the article "A Bite of the Textbook Pie" that was published in the February 2008 issue is presented.
- Marketing spend grows but pace slows. Arnold, Matthew // Marketing (00253650);4/26/2001, p8
Reports the impact of marketing expenditure increase on a possible recession in Great Britain. Rate of the marketing budget growth; Budget setting and revisions; Continuation of client companies marketing support; Significance of maintaining brand equity to advertisers.
- Pricing does not have to be complicated. Clift, Vicki // Marketing News;11/8/93, Vol. 27 Issue 23, p11
Discusses pricing techniques for entrepreneurs. Perspective of the customer; Pricing information for large-scale merchandising; Package rates for typical services; Market identification and supply.
- Howard's way. Kemball, Howard // Hotel & Accommodation Management;Apr2012, Vol. 16 Issue 2, p27
The article provides an answer to a question of why do the operators total marketing costs keeps on increasing in the hotel industry.