TITLE

Coca-Cola backs millennium push

AUTHOR(S)
Creevy, Jennifer
PUB. DATE
January 2000
SOURCE
Marketing Event;Jan2000, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign funding by Coca-Cola for a series of millennium festivals through the New Millennium Experience Company for 2000. Remarks from Debbie Willis, Coca-Cola spokeswoman; Web site of millennium festival details; Creator of the site; Event organizer.
ACCESSION #
2795524

 

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