TITLE

ABC steps up consumer role

PUB. DATE
January 2000
SOURCE
Marketing Event;Jan2000, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Announces the reinstatement of the consumer exhibitions specialist committee by ABC to get more consumer shows audited. Head of the committee; Views on the exhibitions sector; Objective of the team; Number of consumer shows the company audits.
ACCESSION #
2795514

 

Related Articles

  • Confex audit confirms rise.  // Marketing Event;Jun2001, p8 

    Reports on the increase in visitors at the International Confex 2001 based on the official ABC audit. Remarks from Caroline Chan, marketing manager of Confex; Report on the budget and spending of visitors.

  • Seeds of Improvement.  // Internal Auditor;Oct2001, Vol. 58 Issue 5, p69 

    Discusses changes in audit reports due to fraud findings at ABC Inc. Factor that made an auditor decide to audit technology contracts of the company; Audit findings of technology contracts and vendors; Procedures for audit.

  • ABC releases support pack.  // Event;Jan2007, p15 

    The article reports on the marketing support pack launched by auditing body ABC to help event organisers make the most of their ABC figures. The pack provides a step-by-step guide to auditing and highlights the free added-value services offered by ABC membership. The manual contains examples of...

  • A Novel Credit Card Scam. Langlinais, Scott; Thompson, Courtenay // Internal Auditor;Feb2004, Vol. 61 Issue 1, p89 

    Focuses on the importance of exercising diligence on the discovery of an attempt of a former employee of ABC Corp. to defraud the company. Background on the attempt to defraud ABC; Actions taken by the internal auditor to discover the attempt; Discussion on lessons learned, including duty...

  • Exclusive: DMG scandal rocks faith in ABC. Fletcher, Mike // Event;Apr2007, p14 

    The article focuses on the inaccurate figures made by auditing company ABC on the attendance figure of DMG World Media's Ad:Tech show in Great Britain in 2006. Trevor Foley, group chief executive officer (CEO) of the Association of Event Organisers (AEO), plans to advise show organizers against...

  • How CRM impacts on the bottom line. MaLuhan, Robert // Marketing (00253650);5/9/2002, p25 

    Focuses on the concept of customer relationship management (CRM) programs regarding consumer handling in Great Britain. Disclosure of incidents of program failures of CRM; Treatment of customers by the company; Creation of audit methodology by the Customer Management Assessment Tool.

  • Get to know your figures. Couldwell, Clive // Marketing Event;Feb97, p22 

    Discusses why auditing attendance is crucial to the future of the exhibition industry in Great Britain. Association of Exhibition Organisers' concerted effort to tackle the problem of bogus attendance figures; AEO-recognized audit organizations; Influence of an ABC Certificate Attendance...

  • TheAgenda.  // New Jersey Jewish News;9/6/2012, Vol. 66 Issue 36, p34 

    The article offers information regarding the JCC Metrowest exhibits in the Gaelen Center for the Arts at the Leon & Toby Cooperman JCC which be viewed on September 9-October 28, 2012, and the tryouts conducted by the Metro Express Marlins and Mini Marlins swim teams on September 9 and 23.

  • Music mags hit circulation slide.  // Marketing (00253650);2/20/2008, p5 

    The article reports on the condition of several music magazine publisher from the learned information of falling sales from ABC. It stresses that Q manifests circulation dropping of 6.4% annually. It also emphasizes that Bauer Consumer Media tends to switch its focus on radio. Further,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics