Giliberti, Frank J.
December 1999
Marketing Management;Winter99, Vol. 8 Issue 4, p53
The article presents a number of legal cases that suggest that advertising and marketing materials can subject manufacturers to litigation and liability in the United States. One such case in that filed by Nancy Denny and her husband against Ford Motor Co. for her injuries when the Ford Bronco II she was driving rolled over. Denny was able to show that the Bronco had a higher risk of roll-over accidents than ordinary passenger cars. Ford argued that the Bronco was designed as an off-road vehicle and that it was not to be considered a conventional passenger car. However, the Dennys showed a Ford marketing manual which claimed that the Bronco II is suitable for contemporary lifestyles and is fashionable for some suburban areas.


Related Articles

  • Appeals court: Ford can't terminated Chicago franchise. Freedman, Eric // Automotive News;4/21/2003, Vol. 77 Issue 6034, p22 

    This article reports that U.S.-based automobile manufacturer Ford Motor Co. lacked the cause to terminate its sales and service agreement with a suburban Chicago dealership, an appeals court unanimously ruled.The Appellate Court of Illinois rejected Ford's attempt to overturn a Motor Vehicle...

  • DETROIT REPORT. Dunne, Jim // Popular Science;Jun82, Vol. 220 Issue 6, p30 

    The article offers automobile industry-related updates in the U.S. Ford Motor Co. has set to launch the V8 diesel engine in its Ford pickups and Broncos by the end of 1982. General Motors Corp. has deferred the use of three-cylinder engines for better fuel economy. Buick has set to launch its...

  • Building trucks--then and now. Vasilash, Gary S. // Automotive Manufacturing & Production;Jan1998, Vol. 110 Issue 1, p54 

    Reports on the changes in the manufacturing of Ford F-Series pickup trucks over the years. Interviewing of F-Series manufacturing veterans regarding their views on manufacturing changes; Difference of mind sets regarding goal attainment; Role of automation in manufacturing; Improvement of...

  • Ford Bronco Decision Near.  // Ward's Auto World;Feb2004, Vol. 40 Issue 2, p13 

    Reports on the plan of Ford Motor Co. to conduct a feasibility study in order to put the Ford Bronco automobile into production.

  • Detroit firm arraigned for airbag thefts. Freedman, Eric // Automotive News;3/15/1999, Vol. 73 Issue 5810, p26 

    Reports on the decision by a federal appeals court in New Orleans, Louisiana to deny the attempt by 88 people to revive a lawsuit against Ford Motor Co. over the alleged rollover danger of the Bronco II automobile.

  • Judge sides with Ford in N.Y. Aerostar suit. Freedman, Eric // Automotive News;10/23/2000, Vol. 75 Issue 5900, p17 

    Reports on rulings in United States court cases involving the automobile industry. Ruling for Ford Motor Co. in the acceleration case involving a 1991 Aerostar; Ohio Court of Appeals' refusal to grant class-action status in a suit accusing a Dayton used-car dealer; Texas judge's consideration...

  • Federal appeals court upholds Maine's ban on warranty surcharges. Freedman, Eric // Automotive News;1/30/2006, Vol. 80 Issue 6187, p18 

    The article reports that a unanimous federal appeals panel has ruled that Maine's strict regulation of reimbursement rates for dealerships that perform warranty repairs is constitutional. In what it called "the latest chapter in an epic struggle between motor vehicle manufacturers and their...

  • NEWS DIGEST.  // Rubber & Plastics News;10/18/2004, Vol. 34 Issue 6, p4 

    No abstract available.

  • TODAY ON COIL SPRINGER: BIG BAD BURLY BRONCOS… AND THE MEN WHO LOVE THEM. Vaughn, Mark // AutoWeek;8/14/2006, Vol. 56 Issue 33, p19 

    The article presents information related to the original Bronco which were manufactured by the Ford Motor Co. from 1966 to 1977. The original V8-powered sport utility vehicle still is a unique creature in the four-by universe. The best sales year was 1977, when 35,000 went out the doors of Ford...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics