TITLE

ADS AND MARKETING MATERIALS CAN LEAD TO LIABILITY

AUTHOR(S)
Giliberti, Frank J.
PUB. DATE
December 1999
SOURCE
Marketing Management;Winter99, Vol. 8 Issue 4, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a number of legal cases that suggest that advertising and marketing materials can subject manufacturers to litigation and liability in the United States. One such case in that filed by Nancy Denny and her husband against Ford Motor Co. for her injuries when the Ford Bronco II she was driving rolled over. Denny was able to show that the Bronco had a higher risk of roll-over accidents than ordinary passenger cars. Ford argued that the Bronco was designed as an off-road vehicle and that it was not to be considered a conventional passenger car. However, the Dennys showed a Ford marketing manual which claimed that the Bronco II is suitable for contemporary lifestyles and is fashionable for some suburban areas.
ACCESSION #
2795280

 

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