TITLE

Bypassing Barriers to Marketing in Japan

AUTHOR(S)
Czinkota, Michael R.; Kotabe, Masaaki
PUB. DATE
December 1999
SOURCE
Marketing Management;Winter99, Vol. 8 Issue 4, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
For decades, foreign business executives have complained that Japan's distribution system essentially is closed and not easily accessible. In recent years, globalization has made major inroads in distribution activities of firms. The burst of Japan's bubble economy and the subsequent Asian crisis have brought major changes to the business environment. With these changes in mind, the authors reconvened in 1998 for a follow-up meeting to the one held in 1991. The 1998 meeting, jointly sponsored by the AMA and Japan Marketing Association, involved more than five dozen leading distribution thinkers and doers in the policy, business, and research communities from 12 countries. These experts discussed the complexity of distribution and trade practices, impending changes, and future opportunities in Japan.
ACCESSION #
2795277

 

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