Boring no more

Brumback, Nancy
February 2000
Progressive Grocer;Feb2000, Vol. 79 Issue 2, p53
Trade Publication
Deals with the beverage industry in the United States. Announcement of Coca-Cola Co. and PepsiCo of its plans to increase beverage prices; Forecasts of Tom Pirko of Bevmark; One of the fastest growing areas in the beverage market.


Related Articles

  • From horse-drawn wagons to C-stores. Littman, Margaret // Beverage Industry;Jun94, Vol. 85 Issue 6, p51 

    Presents a historical background of the beverage industry in the United States. Monikers; Marketing; Packaging; Distribution; Competition between Coca-Cola Co and Pepsi-Cola Co.

  • Coke and Pepsi ready to duke it out over coffee. Kelley, Kristine Portno // Beverage Industry;Jun95, Vol. 86 Issue 6, p18 

    Reports on the entry of Coca-Cola Co. and Pepsi-Cola Co. into the ready-to-drink cold coffee market. Respective partners of both companies in the venture; Details on the planned product for the segment; Businessman Doug Hall's views on the cold-coffee category.

  • Supplier buzz. Kulpa, Jennifer // Drug Store News;4/5/99, Vol. 21 Issue 6, p17 

    Provides news briefs on beverage industry in the United States as of April 1999. Introduction of collectible soda cans by Pepsi-Cola Co. featuring graphics from the motion picture `Star Wars'; Information on the advertising campaign of 7-Up; Debut of the Surge Thrill Ride promotion of Coca-Cola Co.

  • Coke vs. Pepsi 'cola war' loses fizz on Slovak turf. Miller, Keith // Slovak Spectator;09/04/2000, Vol. 6 Issue 33, pIV 

    Focuses on the cola war between international beverage companies, Coke and Pepsi. Business operations of Coke and Pepsi; Trend in the nature of the soft drink business, according to Rob Baskin, Coca-Cola spokesman; Explanation from Radovan Peknik, manager of external affairs for Coca-Cola...

  • 1997 soft drink wrap-up. Steinriede, Kent; Theodore, Sarah // Beverage Industry;Mar1998, Vol. 89 Issue 3, p36 

    Evaluates the market growth of various beverage companies in the United States. Factors which contributed to the increased sales of the companies; Statistics on the sales growth of Coca-Cola Co.; Increase in the market sales of Mountain Dew by Pepsi-Cola Co.; Volume and market trends in large...

  • With a world full of soft drink consumers, franchisors find... Foote, Andrea // Beverage World;12/31/95 Periscope, Vol. 114 Issue 1606, p8 

    Presents information on the ratings of business expansion of internationally by the Coke and Pepsi companies. Classification of Coke and Pepsi in Africa; Further contrast of carbonated soft drink market in Africa; Reasons behind formation of Coca-Cola Africa Group in 192; Ratings of Pepsi...

  • The Egyptian example. Foote, Andrea // Beverage World;12/31/95 Periscope, Vol. 114 Issue 1606, p8 

    Presents information on the beverage industry in Egypt. Nature and effects of Pepsi-Cola International purchasing the public-sector bottler; Effects of Pepsi private sector bottler buying Coke public-sector bottler; Forecasting of results of purchases; Information on Pepsi company forecasting on...

  • Drink Up: It's a Flavor Explosion. Hein, Kenneth // Brandweek;6/23/2003, Vol. 44 Issue 25, pS28 

    Reports on the marketing efforts of the beverage industry. Products introduced by Coca-Cola and Pepsi; Number of cases sold by Vanilla Coke in 2002; Amount spent by Pepsi on media for Pepsi Blue.

  • Coke, Pepsi Grappling with Unusual Role as Laggards. Howard, Theresa // Brandweek;09/20/99, Vol. 40 Issue 35, p17 

    Analyzes the market status of cola brands, Coca-Cola and Pepsi Cola in 1999. Problems faced by the cola companies; Information on the beverage market; New products released by the firms; Comments from cola bottling executives.

  • 2Q00: We build excitement. Dawson, Havis // Beverage World;08/15/2000, Vol. 119 Issue 1693, p12 

    Features information on the market performance of several beverage companies in the United States for the second quarter of 2000. Impact of the promotional advertisements of Pepsi company on the sales volume; Information on the sales volume of Coca-Cola company; Introduction of flavored drinks.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics