TITLE

The Loyalty Effect

AUTHOR(S)
Magrath, Allan J.
PUB. DATE
January 2000
SOURCE
Ivey Business Journal;Jan/Feb2000, Vol. 64 Issue 3, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the concept of loyalty marketing. Variations in loyalty programs; Marketing objectives of loyalty programs; Link between loyalty marketing and communications strategy.
ACCESSION #
2792144

 

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