TITLE

VW wants more stores to become exclusive

AUTHOR(S)
Kisiel, Ralph
PUB. DATE
January 2000
SOURCE
Automotive News;1/31/2000, Vol. 74 Issue 5859, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Volkswagen of America Inc. wants half of its 600 VW-brand dealers in the United States to be exclusive. Need for a dedicated brand identity; Blueprint called Volkswagen Marketplace.
ACCESSION #
2791639

 

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