Giving the Gift of Gab (to Yourself?)

Alleven, Monica
December 2007
Wireless Week;12/15/2007, Vol. 13 Issue 21, p24
Trade Publication
The article analyzes the fourth quarter market flow of mobile phones in the U.S. Mobile market authority M: Metrics relates that an estimated 12 percent of subscribers in the U.S. get their mobile phones in December, which is 40 percent above the monthly average rate. Reports also reveal that consumers tend to use mobile applications within two months after purchase. The satisfaction rating of selected mobile phones and the monthly consumption of content & applications for U.S. subscribers are illustrated. INSET: Shoppers Let Their Phones Do the Walking.


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