TITLE

Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View

AUTHOR(S)
Seelos, Christian; Mair, Johanna
PUB. DATE
November 2007
SOURCE
Academy of Management Perspectives;Nov2007, Vol. 21 Issue 4, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses poor people at the bottom of the pyramid (BOP) of global income distribution and how businesses can can best reach out to these people. The authors state that literature concerning BOP has touted the group as a significant opportunity for businesses, yet there is little stating how to practically implement such an opportunity. The authors present two BOP case studies to outline a context that mitigates managerial complexity. The authors conclude that existing BOP models can be used to cultivate new markets that include the poor and are also profitable.
ACCESSION #
27895339

 

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