TITLE

Sainsbury's singles out loyal customers

AUTHOR(S)
Kimberley, Sara
PUB. DATE
October 2007
SOURCE
Precision Marketing;10/19/2007, Vol. 19 Issue 22, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new promotional campaign for Sainsbury PLC's Taste the Difference range in Great Britain. The drive allows the customers to record their family and friends' favorite foods and flavors in the Taste the difference Tasting Notes booklet which is included in a mailpack. The booklet also includes tips using Taste the Difference ingredients. In addition, the pack contains six money-off coupons and the chance to share their recipes online.
ACCESSION #
27889323

 

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