First Boston Seeks New Ad Partner

Sampey, Kathleen; McMains, Andrew
January 2000
Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p84
Trade Publication
Focuses on Credit Suisse First Boston's search for an agency for its advertising account. Value of the account; Recruitment of Liz Nickles as director and head of branding and marketing at Credit Suisse's New York office; Estimate spending of Credit Suisse on media through October 1999.


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