TITLE

First Boston Seeks New Ad Partner

AUTHOR(S)
Sampey, Kathleen; McMains, Andrew
PUB. DATE
January 2000
SOURCE
Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Credit Suisse First Boston's search for an agency for its advertising account. Value of the account; Recruitment of Liz Nickles as director and head of branding and marketing at Credit Suisse's New York office; Estimate spending of Credit Suisse on media through October 1999.
ACCESSION #
2788895

 

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