TITLE

Interactive Marketing To See Major Growth

PUB. DATE
December 2007
SOURCE
Business Communications Review;Dec2007, Vol. 37 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that U.S. companies will spend more than $60 billion dollars on interactive marketing by 2012, with spending growing at a 27% annual rate over the next five years. Research principal analyst Shar VanBoskirk from Forester Research discusses how interactive technology will gradually infiltrate all media in the next few years, while the concept of a separate interactive marketing organization will disappear. The author reports that the forecast was based on a survey of 344 interactive marketing professionals and was included in the report "U.S. Interactive Marketing Forecast, 2007 to 2012."
ACCESSION #
27886440

 

Related Articles

  • Interactive spend to hit $55B by 2014: Forrester. Krol, Carol // DM News;7/13/2009, p1 

    The article reports on the U.S. interactive marketing forecast of Forester Research Inc. from 2009 to 2014. According to the forecast, interactive marketing will represent 21 percent of all marketing spending by 2014. It is noted that the study cited direct mail as the largest sector to be hit...

  • Forget opt-out, think relevance. Nutley, Michael // New Media Age;9/14/2006, p16 

    This article emphasizes the importance of relevance in interactive advertising. For several years now, researchers and experts have been saying that the era of interruptive advertising is over. They explain that advertising needs to relevant, targeted, useful and must deliver value to consumers....

  • Traditional brands boost online ads to record high.  // New Media Age;4/17/2003, p1 

    Reports on the increase in Internet advertising in Great Britain in 2002. Market share of online advertising in 2002; Factors which contributed to the increase in online advertising; Efficiency of the Internet as a marketing medium.

  • Convincing brands to try online video advertising. Rafee, Azhar // New Media Age;4/1/2004, p17 

    This article presents the views of the author on efforts taken to persuade traditional advertisers to use strategies leading to online video advertising. Allegedly, industry discussion focuses on two key issues. Such issues include the user benefits of full-motion, multimedia video formats,...

  • Seven-fold growth for online ads.  // B&T Weekly;4/22/2005, Vol. 54 Issue 2515, special section p34 

    Reports on the financial performance of the online advertising industry in New Zealand. Percentage of increase in revenue; Factors contributing to the increase; Role of broadband in improving the market status of Internet advertising.

  • Good advertising relies on positioning. Mein, Ben // New Media Age;4/8/2004, p17 

    This article deals with the issues surrounding Internet advertising in Great Britain. With the online industry generating approximately £300 million in adverting revenue in 2003, over 2 percent of all total British advertising spend, the Internet is starting to mature as a medium to use in...

  • Search for a way forward. Harrison, Andrew // Marketing Week;5/3/2007, Vol. 30 Issue 18, p26 

    The article talks about issues in the innovation of search marketing in Great Britain. According to Stuart Smith, editor of "Marketing Week," the latest figures of the Internet Advertising Bureau has suggested that online marketing spend is already over £2bn in the country and is growing by...

  • Lack of reliable data on online ad spend is crippling growth. Howell, Nic // New Media Age;3/9/2006, p02 

    The article discusses the threats posed by the lack of reliable data on online advertising spending to the growth of the online advertising market in Great Britain in March 2006. The problem was emphasized by press reports concerning the Internet advertising efforts of Marks & Spencer. According...

  • The Tribes Have Spoken. Sharkey, Tina // MediaWeek;4/14/2008, Vol. 18 Issue 15, p12 

    The article discusses the 2008 meeting of the Interactive Advertising Bureau. The meeting was focused on the various roles that media companies, marketers and agencies play with the digital advertising environment. The overall theme was tainted by concern about the commoditization of media and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics