Interactive Marketing To See Major Growth

December 2007
Business Communications Review;Dec2007, Vol. 37 Issue 12, p8
Trade Publication
The article reports that U.S. companies will spend more than $60 billion dollars on interactive marketing by 2012, with spending growing at a 27% annual rate over the next five years. Research principal analyst Shar VanBoskirk from Forester Research discusses how interactive technology will gradually infiltrate all media in the next few years, while the concept of a separate interactive marketing organization will disappear. The author reports that the forecast was based on a survey of 344 interactive marketing professionals and was included in the report "U.S. Interactive Marketing Forecast, 2007 to 2012."


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