Maximize time, resources to improve marketing

December 2007
Hospice Management Advisor;Dec2007, Vol. 12 Issue 12, p138
The article discusses ways to improve marketing in the hospice care system in the U.S. The author suggests determining the best way to introduce the hospice organization to the community as one way of improving marketing opportunities. The author adds that hospices need to evaluate marketing strategies and develop strong relationships with referral sources.


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