TITLE

Most presidential candidates abandon newspaper advertising

AUTHOR(S)
Nicholson, Joe
PUB. DATE
February 2000
SOURCE
Editor & Publisher;02/07/2000, Vol. 133 Issue 6, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decline in newspaper advertising by presidential candidates in the United States. Obsession of political strategists to use the television as an advertising medium; Experts' view that the newspaper is the ideal way for a candidate to make known his stand on a variety of issues.
ACCESSION #
2784389

 

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