Most presidential candidates abandon newspaper advertising

Nicholson, Joe
February 2000
Editor & Publisher;02/07/2000, Vol. 133 Issue 6, p28
Trade Publication
Reports on the decline in newspaper advertising by presidential candidates in the United States. Obsession of political strategists to use the television as an advertising medium; Experts' view that the newspaper is the ideal way for a candidate to make known his stand on a variety of issues.


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