Really Pushing the Envelope

Zabin, Jeff
December 2007
Brandweek;12/10/2007, Vol. 48 Issue 45, p19
Trade Publication
The author expresses criticism towards the marketing tactic of sending consumers direct-mail solicitations, commonly known as junk mail. It is reported by the author that over the course of a year consumers will receive roughly 572 pieces of such mail, and mail carriers will deliver 18 tons of junk mail to consumers. The author asserts that junk mail is not effective, bad for the environment, and bothersome to consumers.


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