TITLE

Really Pushing the Envelope

AUTHOR(S)
Zabin, Jeff
PUB. DATE
December 2007
SOURCE
Brandweek;12/10/2007, Vol. 48 Issue 45, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author expresses criticism towards the marketing tactic of sending consumers direct-mail solicitations, commonly known as junk mail. It is reported by the author that over the course of a year consumers will receive roughly 572 pieces of such mail, and mail carriers will deliver 18 tons of junk mail to consumers. The author asserts that junk mail is not effective, bad for the environment, and bothersome to consumers.
ACCESSION #
27831242

 

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