TITLE

Easy beats glitzy in makers' site design

AUTHOR(S)
Harris, Donna
PUB. DATE
February 2000
SOURCE
Automotive News;2/7/2000, Vol. 74 Issue 5860, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on customer attitudes toward automotive manufacturers' web sites. Consumer survey conducted by Vista, California-based AMCI and Troy, Michigan-based Eisbrenner Public Relations; Simplicity as a desired trait in web site design; ranking of the web sites of BMW, Volvo, Toyota, Mercedes, Jaguar, Porsche, Mercury, Volkswagen, Isuzu and Hyundai.
ACCESSION #
2783037

 

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