Ford ads show sometimes you just can't say too little

Garfield, Bob
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p75
Trade Publication
Comments on a television commercial, titled Dude, for Ford Motor Co.'s Focus automobile created by J. Walter Thompson (JWT). Evolution of the word dude; Reasons behind the failure of past Focus advertisements to connect consumers; Number of advertisements created by JWT for Ford's Focus; Description of the Dude commercial.


Related Articles

  • Ford Focus falls flat in live spots on MTV. Garfield, Bob // Advertising Age;9/13/1999, Vol. 70 Issue 38, p77 

    Focuses on Ford Motor Co.'s television advertisements for its Ford Focus automobile during the broadcast of the 1999 MTV Video Music Awards. Details of the advertisements created by J. Walter Thompson; Limitations of the advertisements.

  • New Models, CEO Key Ford TV. Irwin, Tanya // Adweek Midwest Edition;7/1/2002, Vol. 43 Issue 27, p2 

    Reports on the plan of Ford Motor Co. to increase its spending on television to back model launches and divisional efforts as of July 2002. Purpose of the revitalization plan of Ford; Amount spent by Ford on broadcast in 2001; Details of the 'Ford on Ford' television commercial created by...

  • The Future Is Ford. Lippert, Barbara // Adweek Midwest Edition;11/08/99, Vol. 40 Issue 45, p32 

    Focuses on the television advertisement created by J. Walter Thompson for Ford Motor Co. in 2000. Influence of the company on the marketing history of the 20th century; Features of the advertisement; Appropriateness of the sound track.

  • Speeding to the rescue.  // Advertising Age;4/27/1998, Vol. 69 Issue 17, p3 

    Presents images from the television advertising campaign for Ford Motor Co.'s Ford Division. Details of the commercials created by Zubi Advertising.

  • Who Wants To Direct Primetime Commercials? DeSalvo, Kathy // SHOOT;03/10/2000, Vol. 41 Issue 10, p7 

    Focuses on the interactive television (ITV) advertising campaign created by Detroit, Michigan-based J. Walter Thompson for Ford Motor Co.'s Ford Focus automobile in the United States as of March 10, 2000. Details of the ITV advertising; Problems encountered by the ITV advertising production.

  • Ford scores a weekend win with game-time F-150 spots. Garfield, Bob // Advertising Age;10/13/2003, Vol. 74 Issue 41, p71 

    The article reviews a television advertising campaign created by J. Walter Thompson for the Ford F-150 truck. The commercials, from J. Walter Thompson, Detroit, are neither clever nor funny nor particularly imaginative. What they are, however, are arresting arguments for purchasing an F-150. A...

  • A clever twist, loving leers make for mythic T-Bird spot. Garfield, Bob // Advertising Age;12/3/2001, Vol. 72 Issue 49, p45 

    The article highlights the television spot for Ford Motor Co.'s Thunderbird automobile, developed by J. Walter Thompson Co. According to the author, despite the commercial's use of common characters such as a beautiful woman and a handsome man, the spot was able to provide a mythic element to...

  • the big push.  // Advertising Age;5/22/2000, Vol. 71 Issue 22, p86 

    The article describes the television advertising for Ford Motor Co.'s Explorer Sport Trac sport utility vehicle, created by J. Walter Thompson Co. and released in May 2000. The ad features climbers scaling a mountain face who called out a checklist of gear, the last item being the vehicle. The...

  • Bumper-Beat Symphony. Miller, Steve // Brandweek;2/4/2008, Vol. 49 Issue 5, p42 

    The article discusses a television advertisement from automobile maker Ford that will air in Great Britain and promotes its Focus automobile. The television advertisement features a 31-piece ensemble of uniformed orchestra members using parts of a Focus automobile to make music. The article...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics