TITLE

Ford ads show sometimes you just can't say too little

AUTHOR(S)
Garfield, Bob
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on a television commercial, titled Dude, for Ford Motor Co.'s Focus automobile created by J. Walter Thompson (JWT). Evolution of the word dude; Reasons behind the failure of past Focus advertisements to connect consumers; Number of advertisements created by JWT for Ford's Focus; Description of the Dude commercial.
ACCESSION #
2781898

 

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