New shop's roots in Madison, Wis.; not Madison Ave

Chura, Hillary; Petrecca, Laura
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p75
Trade Publication
This article reports on the opening of the advertising agency Hayseed House in Madison, Wisconsin in February 2004. Anders Carlson and Rick Streed, the liquor store employees whose off-the-wall wit and wisdom launched an advertising campaign for Schieffelin & Somerset Co.'s J&B Scotch, have joined with J&B Brand manager Michael Kramer to form Hayseed House. Streed has worked in the liquor store since graduating from Concordia College in Moorhead, Minnesota five years ago. Carlson works there as he finishes the last semester of his eight years at the University of Wisconsin, studying comparative literature. Neither sees his lack of agency experience as an impediment. It is actually a plus, they assert, as is a Middlewestern locale that keeps them in tune with Middle America. The advertising veteran of the trio is Kramer, who is confident that they can provide fresh insight to the client.


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