Ricky Martin scores big hit on magazines

Johnson, Julie A.
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p64
Trade Publication
This article presents Advertising Age's ranking of celebrities' popularity as reflected by their appearances on the covers of leading publications in the U.S. for January 2000. Latin pop singer Ricky Martin claimed the top spot for January, scoring 9 points with appearances at the covers of Biography, Esquire, and Us. In second place with 7.5 points is the late John F. Kennedy Jr., also appearing on Biography and Us, as well as the National Enquirer. The no. 3 spot belongs to the U.S. First lady Hillary Clinton, with 7 points; she grazed the cover of Biography, Us and the Star. Fourth place saw a tie between rapper/entrepreneur Puff Daddy and actress Meg Ryan, each with 6 points. Puff Daddy made the covers of Entertainment Weekly, People and the Star in the wake of his legal difficulties following a nightclub shooting. Ryan appeared on Good Housekeeping and Redbook in anticipation of her new film, Hanging Up. Other celebrities who made it to the list are Backstreet Boys, Matt Damon, Julia Roberts, Tom Cruise and Jodie Foster.


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