TITLE

Qualcomm pumps Eudora with ads

AUTHOR(S)
Johnson, Bradley
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the relaunch of the Eudora e-mail management software by Qualcomm on February 15, 2000. Qualcomm relaunches the software as a free product supported by advertising, betting that personal computer users will accept advertisements in return for getting what had been a $50 item. The software is downloadable at www.eudora.com and software e-tailers, can run in Sponsored, Light or Paid mode. Jeffrey Belk, vice president and general manager of Qualcomm's Eudora Products, acknowledges revenue has been flat over time as Microsoft Corp.'s Outlook and Web e-mail offerings have grown in popularity. Qualcomm could lose some revenue if paying customers shift to the free product, though Belk contends Eudora's paid product revenue could actually increase with retail promotions, details of which have yet to be decided. Qualcomm expects overall Eudora revenue to grow through advertising sales.
ACCESSION #
2781886

 

Share

Other Topics