TITLE

Phase2Media targets sites that register users

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the realignment of online advertising representative company Phase2Media as of February 2000. In a push to represent web sites on which users register to receive targeted offers and promotions, Phase2Media has split its operations in two divisions. Under a realignment, one division, headed by publishing veteran Mary Donahue Quinlan, will manage Phase2Media's original business of selling advertising space on content sites that do not require registration. The other division, headed by Phase2Media co-founder Tom Mannion, will sell space on direct-marketing sites that do require users to identify themselves. Each division is expected to have its own sales team of 50 to 70 people and a supervisor. Richy Glassberg, chairman and CEO of Phase2Media, stressed that the company will work only with sites that do not share users' online registration data with third party advertising servers, such as DoubleClick or AdForce.
ACCESSION #
2781883

 

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