TITLE

Fan of Gap commercials can't accept spots' demise

AUTHOR(S)
Garfield, Katie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the author's disappointment that a series of television commercials for The Gap clothing store were pulled off the air. Appeal of The Gap to young people who are uncertain of their preferred style of dress; Problem of advertisements that try to appeal to the rebellious nature of adolescents; Ability of the Gap ads to be entertaining through a combination of visual effects and music.
ACCESSION #
2781747

 

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