TITLE

Saturday morning cry: 'No news!'

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the observations of the author as she documented the habits of her children as they watched Saturday morning television. Preference of the children for animated programming; Reaction of the kids to commercials, including the case of one child who mistook a promotional spot for another show; Types of programs chosen by the children, such as "Digimon: Digital Monsters" and "Angela Anaconda."
ACCESSION #
2781746

 

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