TITLE

Tweens mesh latest fads, moms & dads

AUTHOR(S)
Rosenberg, Janice
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the effort of marketers to target tweens, kids ages 8 to 12. Tweens spent $55.7 billion in 1999 and influenced another $250 billion in consumer spending, according to data in KidTrends' Marketing to Tweens Report. Tweens set trends for the young kids and influence their families. They follow the latest fads, listen to the hottest music, play videogames and buy, buy, buy! Tweens obtain money from various sources. Tweens also strongly influence family food-buying decisions.
ACCESSION #
2781745

 

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