New teen obsession

Gilbert, Jennifer
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p38
Trade Publication
This article focuses on the use of the Internet by companies looking to target teenagers. Marketers are accepting an important new reality: The Internet is one of the best tools to target teen-agers. These kids spend a lot of time online, not just at school, but also at home for social interaction and entertainment. According to market researcher Teen Research Unlimited, 62% of teen-agers say they log on from home for 4.2 hours a week, while 46% spend 2.3 hours a week using a computer outside the home.


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