TITLE

New teen obsession

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the use of the Internet by companies looking to target teenagers. Marketers are accepting an important new reality: The Internet is one of the best tools to target teen-agers. These kids spend a lot of time online, not just at school, but also at home for social interaction and entertainment. According to market researcher Teen Research Unlimited, 62% of teen-agers say they log on from home for 4.2 hours a week, while 46% spend 2.3 hours a week using a computer outside the home.
ACCESSION #
2781744

 

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