TITLE

Millennial satiation

AUTHOR(S)
Marks, Mickey
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the management of marketing budgets by companies in light of the growing number of types of advertising media. The marketing world must create a better way of speaking to customers, applying imagination to the rapidly transforming, digitally enhanced media landscape while not abandoning traditional disciplines. Realistically speaking, the revolution will need to be financed through a reallocation of current marketing budgets rather than the creation of new budgets for the privilege of using the new media.
ACCESSION #
2781678

 

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