TITLE

Searching for right spot

AUTHOR(S)
Curry, Sheree R.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on technological innovations for the development of outdoor advertising in the U.S. as of February 2000. Jack Sullivan, vice president and media director of out of home advertising for Leo Burnett USA says he sees Global Positioning System technology playing an exciting out-of-home role in advertising. "I think the research will continue to grow," says Burnett,"Knowing people's license plates and where they live, we will know who travels certain roads. The technology is there." Jeffrey Buntin of Buntin Out of Home Media states that the outdoor business has lagged mostly behind because it has been preoccupied with mergers and acquisitions.
ACCESSION #
2781651

 

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