What's that noise?

Beeler, Amanda
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, ps8
Trade Publication
This article focuses on the role of the Internet in radio technology and advertising. Amid new technology changes in all media, radio and its advertisers are looking for better ways to target listeners. Just as dot-com companies use radio spots to drive consumers to web sites, radio stations are embracing the Internet as a new platform, allowing them to add listeners and cross-promote products. As the new formats fill the airwaves, traditional stations and the convergence of radio networks will also improve the one-to-one relationship with listeners.


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