TITLE

Quick response

AUTHOR(S)
Jurgensen, Karen
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article examines the impact of the emergence of the Internet on newspaper publishing as of February 2000. Whether the challenge comes over the airwaves or through a computer modem, it changes the way people receive their news and information. While change is necessary, people need to continue asking what such a change means for the reader. If people are able to serve readers by delivering a daily report that is insightful, informative and even entertaining, then they will continue to make time for papers.
ACCESSION #
2781509

 

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