TITLE

Agencies press get-global plans but clients face local realities

AUTHOR(S)
Crain, Rance
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the increasing number of independently-owned advertising agencies whose businesses are being bought by global companies. How globalism benefits agencies more than it does their clients; Why consumers in third-world countries might oppose globalism; Possibility that famous brands are not being automatically accepted around the world.
ACCESSION #
2781379

 

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