TITLE

In the giants' long shadow

PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the frequency of advertising agencies that exist at a global level, compared to the small number of independent entrepreneurial enterprises. Status of the advertising industry in the U.S.; Importance for the industry not to loose its entrepreneurial edge; Challenges facing the industry.
ACCESSION #
2781195

 

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