February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p28
Trade Publication
Presents news briefs related to the marketing industry as of February 2000. Agencies included in the media review of Minority Interest Network Corp. for the launch of its web site; Advertisers which signed for Radio Unica Communications Corp.'s coverage of Gold Cup 2000; Promotion of newspapers "The New York Times" and "El Diario La Prensa."


Related Articles

  • Radio spreads out. Tiegel, Eliot // Advertising Age;11/20/2000, Vol. 71 Issue 48, ps10 

    The article highlights the factors influencing the popularity of Hispanic radio as medium for advertising in the United States citing the strategies of advertisers. Market trends indicate the popularity of broadcasters such as Hispanic Broadcasting Corp. and Radio Unica citing the importance of...

  • Hispanics the target of Radio Unica. Petrozzello, Donna // Broadcasting & Cable;11/25/96, Vol. 126 Issue 49, p45 

    Reports on the plan by Joaquin Blaya to launch Radio Unica, a radio network aimed at Hispanics. Appointment of Barrett Alley as executive vice president; Program offerings; Age group targeted by the network.

  • Agencies join the network brigade.  // Marketing (00253650);10/4/2001, p49 

    Suggests that building a strong international capability in sales promotion has become an important factor in the continuing consolidation of marketing services. Growth in the number of clients seeking to implement marketing efforts across five or six countries at a time; Efforts of advertising...

  • Letters. Roberts, Hayley; Forbes, Claire; Jefferies, David; Hamilton, David // Marketing (00253650);4/6/2005, p33 

    Presents several letters to the editor referencing the issues related to marketing, published in previous issues of the periodical "Marketing." Comments about views expressed about the problem of consumer debts in Great Britain; Need for British advertising agencies to ensure standards and...

  • Playing by the rules. Hiscock, Jennifer // Event;Feb2004, p35 

    Focuses on best practice rules for field marketing agencies in Great Britain. Role of parental consent in sampling to a target market; Liability of consumers when taking samples; Health and hygiene training for staff involved in food sampling. INSET: SAMPLING GUIDELINES EXPLAINED.

  • Beyond the Box. Odell, Patricia // Promo;2006 Sourcebook, p68 

    Features the Boston, Massachusetts-based sales promotions agency, Digitas Inc. History of Digitas; Customer relationship management strategy of Digitas; Primary clients of the agency; Promotional campaigns launched by Digitas.

  • Fledglings come of age. Reed, David // Marketing Week;9/30/2004, Vol. 27 Issue 40, p39 

    Presents a study on the importance of promotional marketing survey in Great Britain. Determination of life style and family life; Kind of marketing activity involving sales promotion; Assessment of the advertising agency based on its creative concepts.

  • The 3pm girls...  // Precision Marketing;5/16/2008, Vol. 20 Issue 14, p35 

    The author reflects on the promotional advertisement which offers a trip to Moscow in summer. He thinks that advertising agents will stay anonymous until they let the consumer down. He stated that consumers have the position to raise the profile of anyone in the business industry. He suggests to...

  • Part Four: Business Activities: Marketing, Advertising and Promotions.  // Doing Business with Kuwait;2005, p251 

    The chapter focuses on marketing, advertising and sales promotion activities in Kuwait. A description of the situation of the advertising market is given. Information on competition among advertising agencies is discussed.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics