Experian touts service via Webcast

Beeler, Amanda
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p26
Trade Publication
This article reports the use of Webcast as a marketing venue by Experian to promote its online database service Insight as of February 2000. The 30-minute Webcast will include streaming audio and video, polling during the presentation and a real-time question-and-answer session with Scot Thomas, CEO of Experian's marketing Solutions unit, as well as the unit's directors of technology and interactive marketing. Experian has promoted the Webcast via direct mail, online advertisements and its Web site. The Webcast also marks the database marketer and credit reporting service's kick-off of a new marketing campaign created in-house, that features the tagline, Opportunity used to knock. Now it clicks. In addition to providing potential customers with detailed information about Visitor Insight, the Webcast will allow Experian to gather information from people registered for the Webcast and to reuse the production as a sales tool.


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