TITLE

Warner wields infomercial to showcase Bogart videos

AUTHOR(S)
Beeler, Amanda
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the release of an infomercial about collections of Humphrey Bogart's motion pictures from Warner Home Video in the U.S. in February 2000. The 30-minute infomercial promoting the Warner's release of the Humphrey Bogart Collection and offering a special sale of Bogart & Bacall, a separate video series, begins testing in top 10 markets and on national cable networks next week. The infomercial, featuring E! Entertainment television host Suzanne Sena takes place primarily in the Warner Museum and includes snippets from a new Bacall and Bogart documentary featuring Bogart's leading lady and wife, Lauren Bacall. Renee Hill, vice president of client services at Warner, said that they wanted the infomercial to be something entertaining and selling the product at the same time. Century Direct created the infomercial for Warner.
ACCESSION #
2780830

 

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