High-tech toys target tykes

Elkin, Tobi; Petrecca, Laura
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p17
Trade Publication
This article describes the toys that will be on display at the 2000 American International Toy Fair in New York in February 2000. Walking, talking cyberpets, voice-activated robots, cellular phone-size electronic diaries and computer-based video cameras are just a few of the toys that marketers will display at the Toy Fair. These cutting-edge gadgets represent kids' increasing exposure to technology, parents' interest in toys promoting imagination and engagement and, of course, the Internet. One of the toys that will be on display at the Toy Fair is VTech's Mr. Squawky Talky, a cellular phone-toting plush electronic bird that talks to kids wielding their own portable phones via infrared technology. VTech will also display Phusion, its first electronic organizer with built-in digital camera to download images to a personal computer.


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