Web marketers wary of expanding access to databases

Teinowitz, Ira
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p16
Trade Publication
This article discusses the issue about consumer access to online databases. Web marketers are warning that moves to let consumers access personal information gathered about them online could impact other forms of database marketing, forcing disclosure of information gathered offline. To address the issue, the U.S. Federal Trade Commission (FTC) formed a panel to examined the technical problems of providing access to information gathered while ensuring that consumers requesting access are really who they claim to be. The panel, which is due to make a report to the FTC by May 15, 2000, acknowledged that the public expects more privacy for online data than for information gathered offline. Meanwhile, consumer groups insist that consumers should have the right to see and alter online data, and that access is in marketers' interest.


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