Clairol injects freshness into Nice 'N Easy brand

Cardona, Mercedes M.
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p16
Trade Publication
This article reports on the advertising campaign for Clairol's Nice 'N Easy brand of hair color line as of February 2000. Clairol has enlisted actress Debra Messing, the star of Will & Grace, to tout its Nice 'N Easy brand in an effort to fend off growing competition from rivals such as L'Oreal's Feria. The Clairol brand's positioning will not be radically different, but it will be updated to give it a more contemporary look, said Joanna Rein, senior product manager for Nice 'N Easy. A redesigned package will ship to stores in late spring, along with six new hair color shades. Television commercials will air on February 14, 2005. It will be followed by print advertisements in May or June magazines, as well as online advertising and promotions, sampling and couponing.


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